![Dwarf fortress tileset isometric](https://loka.nahovitsyn.com/255.jpg)
![ghost lifestyle ghost lifestyle](https://i1.wp.com/www.loudandheavy.com/wp-content/uploads/2017/03/Ghost.jpg)
Ghost’s excess inventory marketplace Image Credits: Ghost Other options can be not to sell the goods online or in a certain country. Privacy is important, so inventory owners can choose the restrictions on who can see the liquidation, like competitors, and it doesn’t appear in Google searches, Kaplan explained. They’ve created a marketplace, similar to eBay, where suppliers list their products with SKU information, availability, volume and descriptions. The end of the product lifecycle is where Murthy and Kaplan feel Ghost has “an enormous opportunity to help people be more efficient in that process,” Murthy added. More people are focused on the beginning of the product lifecycle very few are focused at the end.” Today, when you start a brand, your first hire is probably someone to build out your Shopify site. “That salesperson would have had relationships with all the different release valves for inventory. “Twenty years ago, if you started a brand, your first hire, outside of a designer, would have been a salesperson,” Murthy told TechCrunch. Over the past decade, they saw the differences in relationships as brands began to start more online. Josh Kaplan and Dee Murthy, both founder and co-CEO of the Los Angeles–based company, started Ghost in 2021 after previously working together at Four Five Group, a men’s apparel business. It also handles the back end as well by automating the posting, sale and shipment of unsold inventory while offering immediate payment to creditworthy sellers. Ghost is coming out of stealth Tuesday with its approach to excess inventory with a marketplace approach that enables brands and retailers to buy, sell and price that inventory in a discreet, efficient and sustainable way.
![ghost lifestyle ghost lifestyle](https://i.ytimg.com/vi/yEatBdZMSo8/maxresdefault.jpg)
The process for retailers and brands to liquidate excess inventory hasn’t changed very much, if at all, and while some retailers were able to build operational infrastructure to service the off-price channels, it continues to be a constant pain point.īrands overproduce more than $500 billion of goods annually, and all of that excess inventory leads to retailers needing to do markdowns, which is what we recently saw both Walmart and Target have to do.
![Dwarf fortress tileset isometric](https://loka.nahovitsyn.com/255.jpg)